Company Adecco India
Website www.adecco.co.in
Eligibility Any Graduate
Experience 0-3 Years
Location Bangalore
Adecco India
Job Role: Online Media Analyst
Job Summary :
Marketing Communications Media Specialist
Web Marketing:
· Regional Web Marketing System: Update, maintain and enhance branch website This entails content generation for various sections, updating news and events information, uploading user solutions, building new site sections, creating local guest-booked content and promoting global content for local audiences.
· Promoting global content locally: Using global resources like Corporate Design Group, Central News Database and Vignette Content Management to build localized content for various local audience groups and to support regional content.
· SEO/SEM: Candidate will be responsible for Search Engine Optimization techniques to enhance presence in local searches down to regional levels. He/she will also co-ordinate building of SEM campaigns and executing them providing performance feedback.
· Ensuring healthy pipeline of leads: Optimizing the lead flow process for online leads, growing and meeting leads targets for web marketing and maximizing e-commerce leads and inbound interactions ..
· Proworkflow Requests: Project management for introduction of local content (design, imagery, translations etc. with global resource teams
· Reporting and Feedback: Managing reporting tools like Netinsight and Google Analytics to gauge web performance parameters like traffic, SEO, popular resources, leads and conversions to aid continuous optimization of web marketing initiatives.
· Introducing latest web marketing strategies:
Skill/Experience
0-2 years of Marcom experience - preferably in a technology based organization
Engineering background preferred or MBA
Proficient in MS Word, Excel and PowerPoint and well versed with concepts of SEO/SEM
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